The ever-wonderful Copyranter brought this Australian TV ad for Kotex to my attention (or rather my colleague Geoff said there was this fab thing on Copyranter today and had I seen it yet?):

Finally we have a sanpro ad which actually references the fact that it’s do with women’s bits, in a delightfully amusing way - never mind singing dogs, this has a sunbathing beaver!

We all know the cliche of the ad with the girl in tight lycra, rollerblading through fountains, followed by a demonstration of absorbancy using the ubiquitous bright blue liquid. Which of course give a completely representative picture of the wonderful world of menstruation and sanitary products.

So it warmed my heart to see that not only was Australia taking care of its beavers, but that France has actually acknowledged that periods involve bleeding!

Lest we forget what a staggering leap this is, let’s just take a walk down memory lane….

Courtney Cox broke the mould when she was the first person to actually say ‘period’ on TV!

Whooooooaaaaaaaaaaah Bodyfoooooooorm!

Periods are great!!

Oh no, it’s actually a tampon, silly me, I thought it was a sweet!

Golly, aren’t periods FUN!